We help small and medium-sized businesses find the way from a good idea to customers who get in touch. We build the strategy together with you, and then we take care of what you do not have in place today.
What the marketing should deliver, and where customers are looking now
Mentioned when someone asks Google, ChatGPT or sees an ad
The price and the answer are where the customer is looking
Answers properly around the clock, and passes the case on to you
The people who asked hear from you again
You see what actually brings in customers
Here are six places it often stalls. For each one, you will see what happens in many businesses today, and what does not happen, and that is where customers disappear.
The market has changed over the last year. Google now answers directly with AI in search across Europe, and 22.5 % of people in Bulgaria aged 16 to 74 used generative AI tools in 2025, against 32.7 % across the EU.
What happensYou do a bit of everything, a post here and a campaign there, whenever someone has time for it.
What does not happenNobody has decided what the marketing should deliver or where customers actually look today, so nobody can say whether it is working.
50 %of small businesses have no employee working on marketing, so the plan often ends up with whoever has the least timeLocaliQ, 300+ business owners, most in the US and Canada, February 2026
What happensPeople ask Google and ChatGPT about what you do, where you are based, every single day.
What does not happenThe answer mentions the competitor, and the ads you pay for end up below the AI answer, even when you are the one doing the best job.
120 %more clicks go to businesses mentioned in the AI answer from Google than to those that are not, and Google showed an AI answer in 15 of the 18 searches we ran from Norway in September 2026Seer Interactive, 5.47 million searches, April 2026, and our own research, September 2026
What happensThe website looked good when it was new, and nobody has touched it since.
What does not happenVisitors find neither the price nor an answer to what they are wondering about, and click away.
52 %of mobile websites do not meet the speed and stability standards Google itself setsHTTP Archive Web Almanac, measured in July 2025
What happensThe chat on the site answers with a link to frequently asked questions, or asks the customer to send an email.
What does not happenThe customer is used to detailed answers from ChatGPT, gives up and asks a competitor instead.
12 %of questions asked to customer service chatbots are answered wellNationale Voice Monitor, the Netherlands, March 2026
What happensSomeone asks for a price on a Tuesday evening, and someone else is just wondering about something you do not currently make money from.
What does not happenNobody answers until the next day, so one of them has already asked someone else, and the other will not remember you the day they actually need help.
40 %of enquiries from the website arrive in the evening or at weekends, often more, and businesses that use AI reply within a quarter of an hour far more often than those doing everything by handBlazeo, 573 businesses across six service industries, February 2026
What happensYou pay for a website, ads and maybe an agency.
What does not happenYou do not know which of it actually brings in customers, so it is hard to know what to cut and what should get more.
40 %of marketers say the hardest part is showing what the marketing actually delivers across channelsSupermetrics, 435 marketers in five countries, 2026
If you recognise two or more of these, your marketing needs a plan that ties it together, and that is where we start.
The figures are the newest that were available in September 2026, taken from Eurostat, LocaliQ, Seer Interactive, HTTP Archive, Nationale Voice Monitor, Blazeo and Supermetrics, and from our own searches from Norway in September 2026.
It is Tuesday evening and a homeowner wants to renovate the bathroom. On the left, an ordinary chatbot answers, and on the right, an AI set up with everything the business knows, which hands the case over when it is a real customer.
The customer closes the page. The enquiry goes nowhere, and the next result in the search gets the question instead.
The customer got an answer in under a minute, and the business got a site visit with everything they need to know beforehand.
The example is from a fictional trades business, using its own prices. The AI only answers with information the business itself has entered and approved, and never with anything that requires login or customer data.
It is your business, so you are involved the whole way, and we are the advisor who builds the plan and does much of the work. What we do not cover ourselves, we solve with partners who suit you.
We look at where your customers search today, what happens when they find you, and where things stall.
You get a plan for what the marketing should deliver, who it is for and what should be done first, in the right order.
We build and run what is missing, whether that is visibility, a website, AI that answers or follow-up.
Every month we look together at what is generating enquiries, and adjust what is not.
You can get the whole journey, or just the part you are missing. It all fits together in the same plan, so each part makes the others work better.
A plan for all of your marketing, with goals, target audience, channels and order.
Search engine optimisation, AI visibility, Google Business Profile and ads that land properly.
A fast site where the customer finds the price, an answer and a reason to get in touch today.
Answers properly around the clock, works out whether it is a real customer and books meetings.
The people who asked for a price hear from you again, without anyone having to remember it.
Steady publishing with content from your own everyday work, approved by you.
You see where enquiries come from, including from AI, and what should get more attention.
We have worked with sales and marketing in the hotel industry, sold solutions to businesses for many years, and built websites, ads and plans together with businesses in different industries, so we get up to speed quickly on what your customers actually need before they get in touch.
No two businesses need the same thing, so we put together a proposal after the call, but you should be able to plan with a level from the start.
| Service | From | What affects the price |
|---|---|---|
| A website that answers | from 890 €one-off | Number of pages, languages, booking and calculator |
| AI that answers first | 249 €per month | Number of conversations and what the AI should do |
| Marketing work | 549 €per month | Channels, content, ads and how often |
No, many start with one part, for example visibility or an AI that answers, but we always look at the whole picture first, so what you buy fits into the plan instead of becoming a loose delivery.
We talk about the business, who the customers are and where things stall today, and after the call you get a concrete proposal with a price, so you can decide in your own time.
The AI only answers with information you have entered and approved yourself, such as prices, services and common questions, and it is never used behind a login or with customer data, so it hands the case over to you when something needs a human.
Yes, we can take on what is missing and build on what you already have, and often there is the most to gain in what happens after the customer has found you.
Yes, we work with businesses across Bulgaria, and with Norwegian businesses too. Meetings are held by video, or in person in Burgas, and the easiest way to reach us is on WhatsApp.
A marketing agency helps the business get found and chosen, and for us that means building the strategy together with you and taking care of what you do not have the capacity for yourselves, such as visibility in Google and AI, the website, AI that answers, follow-up and measurement.
A call on video, where we look at your business and what should be done first, and you get a concrete proposal after the call.
