SEO that makes you visible in Google and AI
In 2026 you get found in four places: ordinary Google search, the map, the answer someone gets when they ask an AI, and the ads. We set up all four together, not just what was enough five years ago.
Four places customers look today
Most people still think of visibility as one place, namely the Google search, but your customers now look in four different places before they decide: the ordinary search, the map when they are looking for someone nearby, the answer they get when they ask an AI, and the ads that show up while they are looking.
of searches in Bulgaria happen on Google, so the ordinary search is still where most enquiries start
StatCounter, Bulgaria, August 2026
Disappear from just one of the four and you lose the customer to whoever does get found, and when Google shows an AI answer at the top, the share of clicks on the ordinary results falls from 3.8 % to 2.4 %, according to Seer Interactive’s review of 5.47 million searches for 53 brands in February 2026, so it is no longer enough to simply rank high in the list.
What we do
The work covers all four places, adapted to what actually brings in enquiries in your industry.
- Technical SEO auditWe go through the site and fix what is stopping it from ranking well in ordinary search.
- Content and keyword strategyContent built around the words customers actually use when they search.
- Local optimisationGoogle Business Profile and the map set up correctly, so you show up when someone is looking nearby.
- Structure that answer engines understandPages built so that AI models such as ChatGPT find and understand what you offer.
- Ad managementSearch ads set up and managed by us, where the ad spend itself is always your own cost.
AI has become a place customers ask first
Google rolled out AI Mode across Europe in October 2025, and customers use it, along with ChatGPT and similar tools, to ask who they should call instead of reading through a list of links themselves.
more clicks per view do businesses get when they are mentioned in Google’s AI answers, compared with those who are not
Seer Interactive, 5.47 million searches, April 2026
45 % of American consumers have already used ChatGPT or similar tools to find a local business, up from just 6 % the year before, according to BrightLocal’s survey of 1,002 consumers in the US in 2026, so it is no longer a small group asking an AI instead of googling.
Ads that land on the right page
A click in Google Ads costs a lot more today than it did ten years ago, so the budget has to be spent where it actually brings in enquiries, instead of spread thin across everything that can be advertised on.
as much does a click in Google Ads cost on average today, compared with ten years ago
WordStream, 13,000 campaigns, April 2025 to March 2026
We set up the ads and manage them, but the ad spend itself is always your own cost and comes on top.
What it costs
Ongoing work, invoiced monthly in advance. Ad spend is on top of the price below.
Questions about visibility
What is the difference between SEO and what you call AI visibility?
SEO is about classic Google search, while AI visibility is about ChatGPT and Google AI Mode mentioning and recommending you when someone asks, and we work on both at once because customers use both.
Do we have to advertise to be visible in AI answers?
No, AI answers usually draw on content and reviews, but ads catch the people who do not get an answer straight away.
How long does it take before we see results?
Technical SEO and local optimisation usually show results within a few months, while ads can bring in enquiries from the first week.
Do we need a Google Business Profile even if we do not have walk-in customers?
Yes, it also affects how the business shows up on the map, in ordinary search and in AI answers.
How much does SEO cost?
With us, marketing work with visibility and content starts from 549 € a month, and growth with ad management from 999 € a month with the ad spend on top, but what gives you the most for your money depends on the industry and how strong the competition is where you are based, so the price is set after the call.
How do you become visible in AI search?
Google itself says there are no separate requirements for appearing in AI search answers beyond ordinary SEO, so the site needs to be indexable and answer clearly what customers actually ask, and for ChatGPT and Perplexity the site also needs to be open to their crawlers.
How do you get to the top of Google search?
What decides it is whether the page answers what people search for better than the ones ranking there today, whether it is fast and technically sound, and whether other sites link to and mention the business, and if you want to be at the top right away, ads are the only way to get there.
What is an SEO audit?
A review of how visible you are today, where we look at what you are found for, what customers actually search for, who is ahead of you and what is stopping Google from understanding the site, so you get a prioritised list of what should be done first.
How much does it cost to advertise on Google?
You pay per click, and the price is set in an auction and varies a lot between keywords, so in Google’s own Keyword Planner for Bulgaria the top-of-page bid for "digital marketing agency bulgaria" was between 0.74 and 1.97 euros per click from September 2025 to August 2026, and with us the ad spend comes on top of the ad management.
See how visible you are today
In the call we look at where you stand in ordinary search, on the map and in AI answers, and what gives the biggest return first.