Marketing consultant for strategy and advice
A plan for your whole marketing effort, with goals, target audience and where customers actually look today, built together with you before anything else gets built.
Without a plan, marketing becomes random work
Many small businesses do a bit of everything, a post here and an ad there whenever someone finally has time, without anyone having decided what the marketing is actually meant to deliver or where customers are looking for you right now, and then it is impossible to say if any of it is working.
of small businesses have no employee working on marketing, so the plan often ends up with whoever has the least time
LocaliQ, 300+ business owners, most in the US and Canada, February 2026
The strategy we build together with you puts that right, by setting a clear order for what gets done when and why, instead of everything happening at once or not at all.
What the strategy covers
Everything is written down concretely, so you know why each part of the marketing exists and what it is meant to deliver.
- GoalsWhat the marketing is actually meant to give you, such as more enquiries, full bookings or fewer people asking about price without booking.
- Target audience and questionsWho your customers are, and what they actually ask before they decide to get in touch.
- Where they look nowOrdinary Google search, AI answers such as ChatGPT and Google AI Mode, social media and recommendations from others.
- What gets done firstWhich stop on the journey solves the biggest problem right now, instead of starting everywhere at once.
- Budget and orderWhat should be prioritised within what you actually have to spend, and what can wait until later.
- How it is measuredWhat you should look for to know whether the plan is actually bringing in enquiries and customers.
How we work
Four steps, from mapping to the plan actually being followed up over time.
- 1
Mapping
We look at where you stand today, what has been tried before, and where customers actually look when they need someone like you.
- 2
Call or workshop
We go through the findings together with you, in a call or a short workshop, depending on what suits the business.
- 3
Plan
You get a written plan with goals, target audience, channels and order, ready to put to use.
- 4
Follow-up
We go through the plan with you at regular intervals, and adjust it based on what is actually happening.
It is your business, and we work on it together
You are the one who knows your customers and your everyday business best, so the strategy is built together with you and not over your head, and you are involved through the whole process, from mapping to the first follow-up.
Anything we do not cover ourselves at the agency, we solve with partners that suit your business specifically, so you do not have to go looking for someone on your own.
There is no fixed price for strategy work, because the scope varies from business to business, so the price is agreed after the first call, based on how much needs to be mapped and how big the plan turns out to be.
Questions about strategy and advice
What if we already have a marketing plan?
Then we look at it together and build on what is already working, instead of starting completely from scratch.
How long does it take to build a strategy?
It depends on the scope, but most have a finished plan within a few weeks of the first call.
Do we have to buy the rest of the journey after the strategy?
No, the plan shows what should be done and in what order, and you decide yourselves what you buy and when.
Ready for a plan you can actually follow?
In the call we go through your business, and you find out what a strategy with us involves specifically for you.