Customer follow-up and automation
The customer who asked for a price in March and never replied hears nothing more if someone has to remember it manually. We set up flows that catch interest and follow it up on their own, and a person approves everything that goes out.
The enquiry that comes in at nine in the evening
Many enquiries come in outside office hours, in the evening or at the weekend, and without a system that catches them it is easy for one to sit unanswered until the next day, and by then whoever was wondering about price may have asked someone else in the meantime.
of enquiries from the website come in during evenings and weekends, often more
Blazeo, 573 businesses across six service industries, February 2026
We set up the flows that catch interest and follow it up on their own, without anyone having to remember it.
What you get
The flows are built around how enquiries actually come in to you today, and a person stands behind everything that gets sent.
- Mapping the customer journeyWe look at where enquiries come from and where they get stuck today.
- Email and lead flowsAutomatic sequences that follow up interest without anyone having to remember it.
- Everything gathered in one placeForms and chat are gathered in one inbox, so no enquiry disappears between channels.
- A reminder when it goes quietWhoever asked for a price and did not reply gets a reminder instead of being forgotten.
- Natural reconnectionA past customer hears from you again when it fits naturally.
- Approved by a personEverything sent out has been seen by a person first, no automatic mush.
What a flow can look like
An example of a simple follow-up flow after a quote. You decide yourselves how tight and how long it should run.
- Day 0
The quote is sent
The customer gets the quote, and the flow starts at the same time.
- Day 3
Short reminder
A short, friendly reminder if the customer has not replied yet.
- Day 10
Last message
A final message before the flow ends on its own.
- Reply
The customer replies
As soon as the customer replies, the flow stops automatically, and the rest is handled in an ordinary conversation.
You decide the pace
Businesses with AI and automation reply faster than those doing everything manually, but speed is not the only point, it is that no enquiry sits unanswered for too long.
of businesses with AI and automation reply within 15 minutes, against 39.1 % of those doing everything manually
Blazeo, 573 businesses across six service industries, February 2026
You decide yourselves how many messages get sent and how close together they come, and the sequence stops on its own the moment the customer replies, so no one gets messages they no longer need.
What it costs
Follow-up and automation is not a stand-alone package, but part of the marketing work, or a separate project when the need is bigger.
Simple flows, such as a reminder after a quote, are included in the marketing work from 549 € per month. If you need more flows, several channels brought together or a bigger mapping of the customer journey, we agree the scope and price before we start, so you know what it costs before you say yes.
Questions about follow-up
Can we decide how many messages get sent?
Yes, you decide the number of messages and how close together they come, and the flow stops on its own as soon as the customer replies.
What kind of messages get sent automatically?
What has been agreed and approved by you in advance, such as a reminder after a quote or reconnecting with a past customer, never anything that has not been seen by a person first.
Can this be connected to the website and the AI chat we already have?
Yes, forms and chat are gathered in the same inbox, so an enquiry from the AI that answers first is followed up in the same flow.
Let us set up the first flow
We go through where your enquiries come from today, and show what a simple follow-up flow could look like for your business specifically.